The consequences of generative AI for online knowledge communities

Leijie Wang N.Kasturi Rangan Ryen W. White + 11 lainnya

19 Maret 2024

Until recently, search engines were the predominant method for people to access online information. The recent emergence of large language models (LLMs) has given machines new capabilities such as the ability to generate new digital artifacts like text, images, code etc., resulting in a new tool, a generative search engine, which combines the capabilities of LLMs with a traditional search engine. Through the empirical analysis of Bing Copilot (Bing Chat), one of the first publicly available generative search engines, we analyze the types and complexity of tasks that people use Bing Copilot for compared to Bing Search. Findings indicate that people use the generative search engine for more knowledge work tasks that are higher in cognitive complexity than were commonly done with a traditional search engine.

Shakked Noy Whitney Zhang

14 Juli 2023

We examined the productivity effects of a generative artificial intelligence (AI) technology, the assistive chatbot ChatGPT, in the context of midlevel professional writing tasks. In a preregistered online experiment, we assigned occupation-specific, incentivized writing tasks to 453 college-educated professionals and randomly exposed half of them to ChatGPT. Our results show that ChatGPT substantially raised productivity: The average time taken decreased by 40% and output quality rose by 18%. Inequality between workers decreased, and concern and excitement about AI temporarily rose. Workers exposed to ChatGPT during the experiment were 2 times as likely to report using it in their real job 2 weeks after the experiment and 1.6 times as likely 2 months after the experiment. Description Editor’s summary Automation has historically displaced human workers in factories (e.g., automotive manufacturing) or in performing routine computational tasks. Will generative artificial intelligence (AI) tools such as ChatGPT disrupt the labor market by making educated professionals obsolete, or will these tools complement their skills and enhance productivity? Noy and Zhang examined this issue in an experiment that recruited college-educated professionals to complete incentivized writing tasks. Participants assigned to use ChatGPT were more productive, efficient, and enjoyed the tasks more. Participants with weaker skills benefited the most from ChatGPT, which carries policy implications for efforts to reduce productivity inequality through AI. —EEU The assistive chatbot ChatGPT raises productivity in professional writing tasks and reduces productivity inequality.

Ruiyun Xu Yuen Feng Hailiang Chen

3 Juli 2023

The advent of ChatGPT, a large language model-powered chatbot, has prompted questions about its potential implications for traditional search engines. In this study, we investigate the differences in user behavior when employing search engines and chatbot tools for information-seeking tasks. We carry out a randomized online experiment, dividing participants into two groups: one using a ChatGPT-like tool and the other using a Google Search-like tool. Our findings reveal that the ChatGPT group consistently spends less time on all tasks, with no significant difference in overall task performance between the groups. Notably, ChatGPT levels user search performance across different education levels and excels in answering straightforward questions and providing general solutions but falls short in fact-checking tasks. Users perceive ChatGPT's responses as having higher information quality compared to Google Search, despite displaying a similar level of trust in both tools. Furthermore, participants using ChatGPT report significantly better user experiences in terms of usefulness, enjoyment, and satisfaction, while perceived ease of use remains comparable between the two tools. However, ChatGPT may also lead to overreliance and generate or replicate misinformation, yielding inconsistent results. Our study offers valuable insights for search engine management and highlights opportunities for integrating chatbot technologies into search engine designs.

Xingchen Xu Yong Tan Lijia Ma

29 Februari 2024

In the domain of digital information dissemination, search engines act as pivotal conduits linking information seekers with providers. The advent of chat-based search engines utilizing Large Language Models (LLMs) and Retrieval Augmented Generation (RAG), exemplified by Bing Chat, marks an evolutionary leap in the search ecosystem. They demonstrate metacognitive abilities in interpreting web information and crafting responses with human-like understanding and creativity. Nonetheless, the intricate nature of LLMs renders their"cognitive"processes opaque, challenging even their designers' understanding. This research aims to dissect the mechanisms through which an LLM-powered chat-based search engine, specifically Bing Chat, selects information sources for its responses. To this end, an extensive dataset has been compiled through engagements with New Bing, documenting the websites it cites alongside those listed by the conventional search engine. Employing natural language processing (NLP) techniques, the research reveals that Bing Chat exhibits a preference for content that is not only readable and formally structured, but also demonstrates lower perplexity levels, indicating a unique inclination towards text that is predictable by the underlying LLM. Further enriching our analysis, we procure an additional dataset through interactions with the GPT-4 based knowledge retrieval API, unveiling a congruent text preference between the RAG API and Bing Chat. This consensus suggests that these text preferences intrinsically emerge from the underlying language models, rather than being explicitly crafted by Bing Chat's developers. Moreover, our investigation documents a greater similarity among websites cited by RAG technologies compared to those ranked highest by conventional search engines.

Shahan Ali Memon Jevin D West

18 Februari 2024

In this commentary, we discuss the evolving nature of search engines, as they begin to generate, index, and distribute content created by generative artificial intelligence (GenAI). Our discussion highlights challenges in the early stages of GenAI integration, particularly around factual inconsistencies and biases. We discuss how output from GenAI carries an unwarranted sense of credibility, while decreasing transparency and sourcing ability. Furthermore, search engines are already answering queries with error-laden, generated content, further blurring the provenance of information and impacting the integrity of the information ecosystem. We argue how all these factors could reduce the reliability of search engines. Finally, we summarize some of the active research directions and open questions.